Elevate Your Identity. Define Your Impact.
High Ground noun: 1. a position of advantage or superiority; 2. an ethically superior position.
Strategy, Identity, and Impact for Business, Branding, and Service.
At Elevation, we don’t just design brands—we shape missions, build legacies, and help leaders rise.
Who Am I?
A Warrior Against Ugly Design & Meaningless Marketing
Hey there, I’m Matt Grogan, a passionate warrior against ugly design and meaningless marketing. As a Brand Identity Strategist, a Marine Corps Veteran, a Security Forces specialist in the Air Force Reserve, as well as a rural deputy sheriff, I bring a unique perspective to my work. My mission is to help businesses like yours define and develop their brand identity with purpose and authenticity.
Just as I serve in the military and law enforcement to protect and uphold values, I help brands create strong identities that stand the test of time. Together, we’ll dive deep into understanding your brand’s purpose, target audience, and competition. By applying design thinking principles, I’ll guide you in crafting a brand voice and personality that resonates with your customers and sets you apart from the crowd.
With a focus on thorough research, market trends, and consumer insights, I ensure your brand stands out and makes a lasting impact. I specialize in developing strong visual identities—including logos, colors, textures, and typography—that elevate your presence across all touchpoints.
In my work, I don’t just focus on disruption—I focus on building timeless brands that connect with their audience, just like the values that guide my service in the military and law enforcement.
What I Do?
Brand Identity Strategy
A strong brand can be perceived and experienced at all brand touchpoints. Brand-based design thinking is a powerful and stimulating method that helps make this possible. It focuses on optimizing the brand touchpoints in alignment with the brand and ensuring tangible results.
So, what exactly is brand-based design thinking? It is a method that combines the central idea (positioning) of the brand with creative methods of design thinking. Originating in California, design thinking has gained popularity among successful startups and Silicon Valley corporations for its ability to foster innovation and problem-solving.
By integrating design thinking into brand strategy, businesses can create a cohesive and meaningful brand experience across all touchpoints. This approach challenges traditional assumptions by prioritizing human needs before technology and business considerations. It encourages a deep understanding of the target audience, competition research, and the development of a strong visual identity, including elements like logos, colors, textures, and typography.
In essence, brand-based design thinking helps elevate the brand by ensuring that it resonates with customers at every interaction. It goes beyond mere disruption, focusing on creating timeless brands that stand out and make a lasting impact.
Why Work With Me?
Raising Business Results Through Design
At Elevation Design Co., we believe that strategy, identity, and impact are the foundation of success—whether in business, branding, or service. Our mission is to equip entrepreneurs, brands, and leaders with the tools they need to define their purpose, build a strong identity, and execute with confidence.
From crafting compelling brand identities for small businesses to empowering veterans and law enforcement professionals with resources for leadership and transition, we bridge the gap between creativity and discipline, vision and execution.
Guided by principles of strength, integrity, and adaptability, we create designs, strategies, and insights that elevate not just businesses, but the individuals and communities behind them.
At Elevation, we don’t just design brands—we shape missions, build legacies, and help leaders rise.
Partnering with me as your Brand Identity Strategist, you can expect a collaborative and tailored approach that combines my multidisciplinary background to create a cohesive brand experience that sets you apart from the competition.
Design
With my education and experience in Graphic Design, I have a strong understanding of visual communication and aesthetics. I use design thinking principles to create impactful brand identities that are visually appealing and meaningful. By combining creativity and strategic thinking, I help your brand stand out and connect with your target audience.
Business
With a background in Business Management and Finance, I have the expertise to develop brand strategies that align with your business objectives. I consider market trends, consumer preferences, and financial implications to create brand identities that drive results. By focusing on the intersection of business and branding, I help businesses build profitable brands.
Marketing
With my Master's in Marketing Communications, I can develop effective marketing strategies that increase your brand's visibility and impact. I know how to combine branding and marketing plans to maximize exposure and attract the right audience. By using strategic marketing techniques, I ensure that your brand message reaches the right audience, driving engagement and conversions.
Case Studies
- All
- Brand Identity
- Market Strategy
- Web Design
Awesome Projects
My list of projects is extensive and includes providing brand work for various industries such as law firms, restaurants, events, retailers, local authorities, small businesses, government agencies, and more. I offer freelance brand identity services that are suitable for startups and new product launches. Additionally, my design services are available to businesses worldwide.
Reach the high ground with a brand designed for success.
Elevation Design Co. is built on the principles of strategy, identity, and impact—helping businesses, veterans, and law enforcement professionals define their mission, build strong brands, and execute with confidence. We bridge the gap between creativity and discipline, combining design, leadership, and strategic insight to elevate businesses, individuals, and communities. More than just branding, we shape missions, build legacies, and empower leaders to rise.